You don't have a traffic problem.You have a follow-up problem.
We build custom CRMs where no lead slips through: a visual pipeline, automated tasks, the full history of every conversation, and reports that show exactly where the money leaks.
45 minutes. You leave with a map of your sales process.
Leads aren't lost. They're forgotten.
Most companies don't need more leads — they need a system that doesn't drop the ones they have.
Every rep has their own "CRM"
A notebook, a spreadsheet, contacts on a phone. When they leave, the clients leave too.
Follow-up runs on memory
80% of deals close after the 4th touch. Most teams stop at the second.
You don't know where good clients come from
You pay for ads without knowing which channel brings contracts.
Quotes go out late or never
The client already chose the competitor who replied in 10 minutes.
Reports are stories, not numbers
"Going well" is not a metric. Stage conversion is.
Nobody sees the real pipeline
You can't forecast next month if you can't see what's in play.
purely from warm leads that never got a third follow-up in time

Why your team abandoned the last CRM
A generic CRM asks for data. A tailored CRM gives time back. That difference shows up as adoption.
Generic CRM
- Reps fill in 14 fields nobody reads
- Your sales process doesn't fit the preset stages
- Costs that grow with every seat
- No local integrations (telephony, e-invoicing)
- Pretty reports that answer someone else's questions
- After 3 months the team is back in spreadsheets
Inocode CRM, tailored
- Only the fields that drive a decision
- Stages that mirror your real selling steps
- Fixed build cost, no per-rep tax
- Wired into telephony, WhatsApp, Telegram and your site
- Reports built around the questions you ask in the weekly meeting
- 90%+ adoption, because it makes the job easier
Features that close deals
Every feature has one job: more contracts from the same traffic.
Visual pipeline
Your real stages, drag & drop, value and probability on every deal.
Automatic lead capture
Forms, website, Facebook, WhatsApp, phone — everything lands in the system.
Automated follow-up
Tasks, reminders and message sequences triggered at every stage.
Full client history
Calls, messages, quotes, documents. Any colleague can pick it up in 30 seconds.
Quotes & contracts
Generated from templates, e-signature, open tracking.
Rep & channel reporting
Stage conversion, response time, loss reasons, monthly forecast.
Telephony & messaging
One-click calls, recordings on the client card, WhatsApp and Telegram.
Mobile app
Field reps update status on the road, not at 8pm in the office.
AI lead scoring
Automatically surfaces the leads most likely to close.
A day where no lead falls through
The system tells every rep what to do, in what order, and why.

Today's list is already built
12 actions prioritised by value and how warm the lead is.
A new lead arrives from the site
Auto-assigned, the rep is notified and calls within 5 minutes.
The quote goes out in 3 minutes
Generated from a template, current pricing, tracked until opened.
The manager sees the truth
Pipeline by stage, month forecast, alerts on stalled deals.
What changes in the first 90 days
“Same leads, same people. The difference is that the system doesn't forget. Conversion went up without adding a single euro to the ad budget.”

From clutter to a selling system
We build around your process, not around a template.
Pipeline review
We map the real selling steps, objections and the points where clients drop.
45 min free
Process design
We rewrite the flow: stages, qualification criteria, who does what and when.
1 week
First pipeline live
A working CRM with real data and the team inside it.
2-4 weeks
Automation
Sequences, notifications, quote generation and scoring.
2-3 weeks
Training & coaching
We train reps and managers on the reports that matter.
included
Monthly optimisation
We review the numbers together and adjust the process.
subscription

Costs like one rep, works like three
Indicative pricing. The final figure follows your pipeline review.
CRM Start
pipeline + lead capture
- Process review
- Custom pipeline
- Automatic lead capture
- Core reporting
- Team training
CRM Growth
the full selling system
- Automation and sequences
- Quotes and contracts
- Telephony and WhatsApp
- Rep and channel reporting
- 3 months of optimisation
CRM Scale
large and multi-branch teams
- Mobile app
- AI lead scoring
- ERP integration
- Roles and territories
- Dedicated SLA
Questions we get often

Why not use an off-the-shelf CRM?
You can. If your process is standard, we'll say so. Custom makes sense when your process is your edge, or when licence costs exceed the build.
How long does it take?
First working pipeline in 2-4 weeks, the full system in 6-10 weeks.
Does it integrate with our phone system?
Yes — VoIP systems, WhatsApp Business, Telegram, email and your website forms.
Can we migrate existing data?
Yes, from Excel, Bitrix, amoCRM, HubSpot or any CSV export, with cleaning and deduplication.
Who owns the data?
You do. Hosting of your choice, export any time, compliant with Law 195/2024.
Do you email a quote?
Not before a conversation. Without seeing the process, a number would just be a guess.
Let's see how much your team leaves on the table
45 minutes with a consultant. You leave with your sales process mapped and 3 automations you can ship this week.
We reply the same business day in English, Romanian or Russian.